LOS ANGELES - GLORY and leading energy drink brand Monster Energy have today announced an extension to their partnership.
In 2018, GLORY became the first and only kickboxing organization to partner with Monster Energy. The extended global partnership takes the deal into its second consecutive year and will continue to see Monster Energy deeply embedded into the GLORY brand.
In addition to a prominent Monster Energy presence across GLORY broadcasts, including in-ring placement, the partnership includes fan experiences, national retail promotions and branding at GLORY live events.
A sponsor of numerous high-level athletes and musicians, Monster Energy has a demonstrated commitment to combat sports and counts GLORY’s own Tiffany van Soest and Mike Lemaire among its current stable of professional fighters.
“GLORY couldn’t ask for a better or more authentic partner than Monster Energy,” said Marshall Zelaznik, GLORY CEO.
“The enthusiasm that Hans Molenkamp and the entire Monster team have for fight sports - and their long-term commitment to the space - is unparalleled. We are grateful for that support as we continue to work together to bring GLORY to ever-higher levels of global prominence.”
“We’re proud to support GLORY and work closely with the largest global kickboxing organization. Monster is fully committed to supporting the best organizations and athletes in combat globally and GLORY is an important partner for us,” said Hans Molenkamp, Monster Energy.
Founded in 2012, GLORY is the world’s premier stand-up combat organization.
GLORY athletes compete across six weight divisions and are elite practitioners of striking styles such as Muay Thai, Kickboxing, Karate, Tae Kwon Do and Boxing. GLORY champions are the undisputed best strikers on the planet in their respective weight class.
Owned and operated by GLORY Sports International (GSI), the league holds 12-14 global events per year, with media distribution to over 200 territories throughout the world.
About Monster Energy
Based in Corona, California, Monster Energy is a leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the music scene and sport.
Whether F1, motocross, off-road, Superbikes, MotoGP, Rallycross, Speedway, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by the athletes, sports, bands, believers and fans.
See more about Monster Energy including all of its drinks on MonsterEnergy.com
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